Company
Seeded out of the healthcare rich geography in Nashville, TN, SterlingEdge Advisors was formed by a group of senior executives with deep healthcare industry experience. They were able to assemble a team with great synergy, real world experience and subject-matter expertise.
SterlingEdge Advisors emerged from a unique convergence of minds: seasoned executives, visionary consultants, and healthcare industry professionals driven by a singular mission—to create a consultancy that not only specializes in the healthcare sector but thrives at the heart of healthcare innovation in Nashville, TN. Our founding team has harnessed their collective synergy, deep-seated experience, and subject-matter expertise to forge a company that’s more than just a consultancy; it serves as a catalyst for a SEA of change and opportunity.
Innovation
At SterlingEdge Advisors, We believe innovation happens at the intersection of business processes, technology, and people. In our pursuit of innovation, we’ve developed a suite of technology-based solutions that are robust, yet flexible, and support our clients in integrating disparate business processes and personnel through the use of technology.
Our Markets
- Hospitals and Multi-Hospital Systems
- Ancillary Services Providers
- Government Healthcare Agencies
- Managed Care Organized
Leadership
Max Theodore
Partner | SterlingEdge Advisors
Practice Lead: Provider Network Strategy & Risk-Based Operations
Max Theodore is a senior healthcare executive with over 30 years of leadership across payer, provider, and regulatory sectors. At SterlingEdge Advisors, he leads the firm’s provider network strategy and clinical integration practice, guiding ACOs, CINs, and health plans through high-impact transitions to value-based care.
His expertise spans network development, managed care operations, utilization strategy, and health plan restructuring. Known for building execution-ready solutions, Max delivers data-driven network redesigns, value-aligned incentive models, and operational frameworks that reduce leakage and improve performance.
Throughout his career, Max has held influential leadership roles, including:
- – Serving as restructuring operator of Access MedPlus, a major Tennessee-based managed care organization, where he oversaw claims, compliance, provider alignment, and operations during regulatory intervention.
- – Leading network development teams at Aetna and Cigna, negotiating performance-based contracts and designing referral protocols to support population health goals.
- – Acting as CFO for multiple Florida hospitals and founding a multi-specialty outpatient rehab center, gaining firsthand experience in clinical operations, cost containment, and care optimization.
He also brings deep advisory experience in Medicare Advantage, Medicaid Managed Care, and Workers’ Compensation, including forensic review, interim management, and compliance remediation.
Max is known for bridging strategy and execution—helping clients align network design, utilization controls, and value-based incentives to drive measurable outcomes in complex care environments.
Joseph Keane
Partner | SterlingEdge Advisors
Practice Lead: Enterprise Restructuring & Strategic Transformation
Joseph Keane is a senior healthcare executive with over 20 years of executive management experience across payer, provider, and government sectors. At SterlingEdge Advisors, he specializes in enterprise restructuring, strategic performance improvement, and value-based care enablement—with deep experience navigating multisite provider systems, regulatory remediation, and distressed asset recovery.
Joe brings a cross-functional lens to every engagement, having served as CFO, COO, and CRO across sectors ranging from institutional pharmacy and post-acute care to managed care and state-regulated insurance plans. He has led organizations through periods of rapid scale, turnaround, and transition, including:
- – Restructuring distressed healthcare companies in collaboration with state regulators, including receivership roles for managed care organizations and workers’ compensation carriers.
- – Driving performance turnaround and enterprise alignment in growth-stage companies through dashboard creation, compliance frameworks, and operational redesign.
- – Leading due diligence, M&A activity, and integration planning in both private equity-backed and publicly traded companies.
- – Partnering with CMS and Medicaid policy leaders to help government entities design risk-based care models for uninsured and underinsured populations.
Joseph’s experience spans every phase of transformation—from crisis stabilization to sustainable growth. His ability to unify finance, operations, and strategy makes him a key partner for ACOs, CINs, and provider systems seeking clarity, control, and long-term value in a rapidly evolving healthcare environment.
